Connect With Us

NIL is an activity that involves the use of a student-athlete's Name, Image and Likeness for commercial or promotional purposes. Student-Athletes are permitted to partner with brands to endorse or promote products and services.

Additionally, Student-Athletes are permitted to license their NIL for passive income, provide private lessons/small group training, sell merchandise, and participate in public appearances as long as "quid pro quo'' is executed. They are not permitted to receive trade or financial compensation without providing a value in exchange.

Student-athletes may receive compensation in the form of money, stocks/equity, and free goods or services as long as it is in exchange for the use of their NIL and:

1. The compensation is for NIL licensing or work performed
2. The compensation is not provided in exchange of athletic performance
3. The compensation is commensurate with market value
4. The compensation is not provided by SDSU, or an officer, director, employee, or agent of SDSU.

Student-athletes may have agreements that could trigger exclusivity in particular categories or impact their Visa status. We recommend contacting the NIL office with any questions.

Yes, You can partner with as many student-athletes as you would like. Book an entire team to participate in a NIL deal or pick your favorite brand ambassadors from a variety of sports, the choice is yours!

Student-athletes may not enter a NIL contracts to receive compensation for the advertisement, endorsement or promotion of the following:

• Gambling
• Sports Betting
• Controlled Substances
• Tobacco
• Marijuana
• Any Product Inconsistent with Values & Mission of the University or Reflects Adversely on the University or Athletics.

Yes, it is permissible to support Collectives. The NCAA defines Collectives as ‘NIL Entities’, and they are a third party/external organization to the athletic department whose sole purpose is to support student-athletes in NIL endeavors.

These organizations usually consist of fans, donors, and other university supporters who leverage their "collective" network and financial resources to provide NIL opportunities to student-athletes. They primarily focus on fundraising, community service, and group licensing deals.

We encourage supporters of collectives to understand that the benefits/value provided to you in exchange of your support are directly correlated to the collective and not San Diego State Athletics. At this time, there are no Aztec Club or University points/credits available in exchange for Collective support.

We are fortunate to have two Collectives that, between them both, have the ability to support all of our Varsity Sports at SDSU.

Aztec Link and MESA

San Diego State Donors are permitted to engage student-athletes with NIL opportunities directly or through legitimate business opportunities. We recommend that you:

1. Speak with your Aztec Club representative or a staff member from the NIL office and they can help connect you with a solution that best fits your needs.
2. Connect with our student-athletes directly through the Influencer Aztec NIL Registry and pitch them a deal. Reminder that the offer must require the student-athlete to license their NIL or perform some type of exchange for payment or trade benefits.
3. Contact Mesa or Aztec Link to learn more about their services and how you can support their NIL efforts.

Even with the new rules, there are still NCAA guidelines and other contractual obligations that may impact student-athletes. Please consider reaching out to our NIL staff with any questions.

JMI Sports is the official Multimedia Rights holder of SDSU athletics. They can help you become a corporate partner which provides businesses official designations and rights to use SDSU athletics IP.

Without a corporate partnership, businesses who use student-athletes in uniform or SDSU logos and marks can be at risk of trademark and/or copyright infringement.

The ideal scenario is that a business secures IP rights as a corporate partner, and hires student-athletes as “talent” to amplify their partnership separately.

If you're a brand and would like to learn more about unlocking the use of NIL alongside your corporate partnership, contact:

Nick Miranda
VP, Partnerships
JMI Sports
n.miranda@jmisports.com

You can start the process by visiting CLC. If you have any questions, contact the NIL office for more information.

SDSU athletic uniforms, including those in photos, are subject to retail licensing restrictions. Please do not alter or publish photos for retail sale that may include SDSU logos and marks without permission. This includes photos on wearable merchandise. More about Collegiate Licensing Company here.

San Diego State Style Guide Here

The short answer is yes. However, international student-athletes who are on an international student visa, are subject to the rules and regulations related to that particular visa status. We work closely with the SDSU International Student Center to stay up to date on the latest guidance.

Contact our NIL staff with additional questions.