bio entering 2023-2024 season
Lisa Pearson came to San Diego State in January of 2016 and serves as the Senior Associate Athletics Director of Marketing and New Media. In her role, she oversees the marketing and branding efforts for all 18 of SDSU’s sports.
Pearson develops and implements the marketing, advertising, media buys, branding, promotions, ticket sales, and game production for SDSU’s Football and Men’s Basketball teams. She also supervises the marketing staff and SDSU bands and spirit squads, manages the marketing budget, oversees all functions of the Athletics mobile app and Aztec Kids Club, and manages SDSU Athletics’ branding, logos, and IP.
Pearson came to San Diego State from the University of Iowa, where she served as the Director of Marketing from 2011-16. In each of her four years on staff, the Hawkeyes ranked in the top 25 for average attendance in Football and Women’s Basketball, while they ranked in the top 25 for average attendance in Men’s Basketball her last three seasons.
Prior to her appointment at Iowa, Pearson was an Assistant Director of Marketing at Kentucky from 2007-2011. While there, each of the sports she oversaw increased their average attendance.
Pearson graduated from Penn State with a degree in Marketing and later earned a Masters in Sport and Exercise Management from Ohio State. While at OSU, she served as a Marketing Graduate Associate and an Event Management Intern.