Abby Crawford

Abby Crawford steps in as the NIL coordinator at SDSU and will serve as the primary administrator supporting student-athletes through the  Aztec NIL program. Her responsibilities include educational resources, business development and the day-to-day management of the Aztec NIL program.

Most recently, she served as an associate for Florida Gators NIL, where she collaborated with student-athletes, athletic teams and booster groups to expand NIL opportunities, improve internal practices, and ensure compliance with evolving national standards.

Crawford is passionate about empowering student-athletes to build sustainable personal brands, leverage their platforms, and develop skills that translate beyond sports. Her work reflects a commitment to responsible NIL strategy and leadership in collegiate athletics.

Crawford earned her B.S. in public relations (2023) and M.A. in mass communications with a specialization in sport management (2025), both from the University of Florida.