SDSU Athletics Launches SDSU ID to Deliver a More Personalized Experience to Aztec Fans

SAN DIEGO, Calif. – San Diego State Athletics today announced the launch of SDSU ID, a free fan account powered by WMT Digital and designed to create a more personalized, connected experience for Aztec fans throughout the year.

SDSU ID establishes a single, secure identity that brings fan interactions together across SDSU Athletics’ digital ecosystem, making it easier for fans to move between digital experiences. Fans who register will gain access to exclusive content, personalized communications, special offers and other member benefits as they become available.

As fan expectations for more relevant, personalized experiences continue to grow, college athletics programs are placing greater emphasis on direct fan relationships and first-party data. Instead of treating each visit as an isolated interaction, SDSU ID creates an ongoing connection that helps SDSU Athletics better understand fan interests and deliver more relevant experiences before, during and after game day.

“SDSU ID is about creating a better relationship with our fans by making every interaction with Aztec Athletics feel more connected and relevant,” said Ayo Taylor-Dixon, Deputy AD for Strategic Communications & Brand Advancement at San Diego State. “The more we understand what our fans care about, the better we can serve them with experiences, content and opportunities that matter to them. Ultimately, this is about strengthening Aztec Nation and making the fan experience better year-round.” 

The launch of SDSU ID also builds on SDSU Athletics’ recently announced participation in the WMT Fan Intelligence Early Access Program alongside BYU Athletics and Texas A&M Athletics. Through the program, SDSU is helping shape how connected fan data can be used to better understand fan motivations, identify future engagement opportunities and create more meaningful connections with the Aztec community.

“SDSU Athletics has been a forward-thinking partner helping shape what data-driven fan engagement looks like in college athletics,” said Andrés Fócil, CEO and founder of WMT Digital. “By bringing identity and intelligence together, organizations can better understand what fans value, personalize engagement, strengthen retention and uncover new revenue opportunities year-round.”

SDSU ID is powered by WMT Digital, the technology partner behind SDSU Athletics’ official website and mobile app. Trusted by more than 280 sports and live entertainment organizations, WMT brings fan experience, identity and intelligence together in one connected platform.

Registration is free and takes less than a minute. Fans can create their SDSU ID today by visiting https://goaztecs.com/ or downloading the San Diego State Aztecs mobile app on the App Store or Google Play.

More information about WMT Digital’s offerings can be found at WMT.Digital.

About SDSU Athletics
San Diego State Athletics is dedicated to excellence in academics, competition, and personal growth for all student-athletes. Supporting 18 intercollegiate sports, the Aztecs officially moved to the Pac-12 Conference on July 1, 2026. SDSU is now poised for unprecedented opportunity and national prominence. This is more than a moment—it's our future. And it starts now.

About WMT Digital:
WMT Digital is a fan experience and intelligence technology company that helps sports, live events, and entertainment organizations drive digital engagement and maximize revenue. By connecting ticketing, fan data, and digital platforms into a unified ecosystem, WMT enables organizations to better understand their audiences and act on real-time demand signals.