SAN DIEGO – As part of its continued efforts to provide a comprehensive Name, Image and Likeness program for Aztec student-athletes, the San Diego State athletics department announced the launch of the Aztec NIL Shop.
The Aztec NIL Shop, powered by Athletic Solutions, will host a complete NIL merchandise store for Aztec student-athletes, featuring officially licensed apparel and sport specific gear..
Every SDSU student-athlete that signed up will have a personalized digital locker room which houses their merchandise. Additionally, fans can now visit the 'team shop' and support student-athletes from their favorite sport through the purchase of general team gear.
"Athletic Solutions commitment to developing store fronts that support all 18 of our varsity sports was very important to us," said San Diego State NIL Coordinator Brenden Hill. "This new option allows fans who may not have a favorite student-athlete to still contribute to NIL efforts with the purchase of team gear."
The new Aztec NIL Shop will be an addition to the current Campus Ink merchandise site, The SDSU NIL Store and supporters are encouraged to continue to patronize both store fronts. Over the past fiscal year the Aztecs ranked in the top 10 nationally in merchandise sales through the Campus Ink platform.
"Opportunities that allow our student-athletes to build their brands, connect with fans, and grow their sport is what NIL is all about," said Deputy Athletics Director for Student-Athlete Experience, Tim Lanski. " With the operation and promotion of their personal store fronts, our student-athletes are able to develop transferable life skills that will serve them beyond their sport. We appreciate Aztec Nation and their continued support of NIL."
The Athletic Solutions team handles all the creative, product design, marketing, fulfillment and customer service for Aztec NIL Shop. Their team also works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop compliant strategies for optimal success.
About San Diego State NIL
San Diego State's internal Name, Image and Likeness department is led by NIL Coordinator Brenden Hill (bhill2@sdsu.edu). The in-house department is tasked with working with student-athletes across all 18 varsity sports, in addition to both internal and external stakeholders including the official collectives to support the greater NIL eco-system at San Diego State. Learn more about San Diego State's NIL department and compliance by visiting goaztecs.com/nil @aztec_nil on Instagram and X.
About Athletic Solutions
Formed in 2022 and combining over 75 years in printing, online store fulfillment, and print on demand experience, Athletic Solutions creates, maintains, and fulfills orders for online stores for schools, clubs, and organizations. Through the application of our patent pending software, with the click of a button we can create and launch an online store for every athlete on a school's roster who chooses to have one. Each store contains over 150 uniquely designed co-branded items.
SDSU Athletics Announces Aztec NIL Shop
