SAN DIEGO – The San Diego athletic department has partnered with TeamAltemus and the Anomaly Sports Group to empower and educate Aztec student-athletes about the name, image and likeness (NIL) landscape.
"I am excited to partner with Team Altemus and the Anomaly Sports Group and the educational platform they bring to our student-athletes as it relates to NIL," JD Wicker, SDSU's Director of Intercollegiate Athletics explained. "Preparing our student-athletes to take full advantage of NIL opportunities is of utmost importance to our department and the resources provided by this partnership will allow our student-athletes to do so."
TeamAltemus and Anomaly will provide NIL resources to assist student-athletes with the tools to protect their NIL and the money generated from it, while educating on questions to ask throughout the process of NIL and potentially selecting a marketing representative. They use their proprietary DDMC (decision-making, due diligence, money, contracts) methodology to ensure NIL knowledge begins to provide student-athletes a solid understanding of the landscape to empower them to be confident in choosing, pursuing, and managing their NIL opportunities.
"San Diego State is providing its student-athletes with the best resources to help them engage in NIL while simultaneously building a strong foundation for their professional lives after graduation," said TeamAltemus CEO Courtney Altemus. "We are thrilled to help San Diego State Athletics empower student-athletes with information and tools to help them effectively navigate NIL."
Aztec athletics is committed to providing our student-athletes with all the necessary resources and education to navigate the new NIL environment. SDSU has already partnered with Opendorse's Ready program which offers the three core pillars to student-athlete success: assessment, education, and performance – tailored to assist each individual athlete.
"During our time on campus, San Diego State's student-athletes were extremely engaged in learning about NIL," said Luke Fedlam, Anomaly Sports Group founder and president. "There was excitement in learning more about NIL as a business and understanding how to protect themselves in this business; and that's what we strive for."
About TeamAltemus
TeamAltemus is a consulting firm that empowers athletes at all levels to be champions of their financial stories through experiential financial education, comprehensive due diligence technology, and life skills development. As unbiased experts we combine our real-world experience with their reality to enhance relatability and engagement. There are currently over 10,000 athletes in our protective education ecosystem.
About Anomaly Sports Group
Anomaly focuses on being a "Protector of Possibilities" for athletes at all levels through education beyond their sport. With a unique educational perspective, our organization is a trusted and experienced resource for college athletic departments and professional sports teams and leagues in developing customized programming and for its current and former athlete stakeholders. Anomaly believes athletes and business should only be positive stories and we help them learn how to transcend the statistics. We show them how to become an Anomaly.