Aug. 3, 2007
SAN DIEGO - The San Diego State University Department of Athletics in conjunction with Aztec Sports Properties has hit a grand slam with the renewal of one of its best corporate partners, Denny's restaurants. A portion of the proceeds from sales of Denny's Grand Slam Slugger® breakfast will continue to support SDSU and several community-focused programs.
"The comprehensive Denny's partnership encompasses many important elements that help grow and foster interest in the SDSU athletics department in the long term," said Steve Becvar, San Diego State executive associate athletic director and general manager of Aztec Sports Properties. "We salute Denny's for their commitment on behalf of our student-athletes."
Through June 2008, contributions made by the Denny's Grand Slam Slugger® promotion will benefit scholarships for SDSU student-athletes. There are 525 student-athletes who are eligible for this program. Additionally, Denny's will provide football and basketball tickets for youth of the Urban Kid League of San Diego. Another program hit has been the "When the Aztecs Win, You Win!" promotion in which fans win a free stack of pancakes for each San Diego State football or basketball victory.
"We're so pleased to offer a place for fans of both Denny's and Aztec Athletics to enjoy a hearty meal, cheer on their favorite team and feel good about supporting an important educational institution in our community," said Teresa Nichols, senior director of field marketing for Denny's. "This partnership reinforces Denny's commitment to giving back to local communities."
The Grand Slam Slugger® features buttermilk pancakes, eggs, bacon strips, sausage links - two of each - and is served with hash browns or grits or choice of bread, juice and coffee. The special promotion is available at participating Denny's restaurants in the San Diego area.
Denny's is America's largest full-service family restaurant chain. For more than 50 years, Denny's has been committed to providing guests with quality food, abundant value and a great dining atmosphere. From its "always open" service to its famous Grand Slam® breakfasts, Denny's provides a variety of flavorful food and beverage choices for guests of all ages. For further information on Denny's, please visit www.dennys.com.
Aztec Sports Properties is a Learfield Sports property which will partner with SDSU Athletics through 2016. Learfield Sports manages the multimedia rights for nearly 35 collegiate institutions and secures marketing partnerships for Black Coaches & Administrators (BCA). The Dallas-based company also provides exclusive sports programming to more than 1,000 radio stations throughout the country. Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. Learfield Sports is an operating unit of Learfield Communications, Inc., based in Jefferson City, Mo., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. For more information and a complete property listing, visit www.learfieldsports.com.