March 29, 2007
SAN DIEGO - Aztec Sports Properties, the Division of Learfield Sports that holds multi-media rights for San Diego State University Athletics, has signed an agreement that will make Clear Channel Broadcasting in San Diego and AM 600 KOGO the radio home of Aztec athletics. The five-year agreement will begin with the 2007-08 academic year.
KOGO, the highest rated AM station in the San Diego market, will air all San Diego State football and men's basketball games, and weekly coaches shows from September through March. KOGO's signal stretches from north of Santa Barbara to south of Tijuana. In addition, Clear Channel will showcase 15 additional live sporting events, including baseball and women's basketball games.
"We are pleased that Learfield has been able to put together a new radio deal for San Diego State," San Diego State Athletic Director Jeff Schemmel said. "Having our football and men's basketball games and coaches shows all on one station and to have that be the highest rated AM station in the market gives us a great opportunity to better serve our Aztec fan base. In addition, Clear Channel's commitment to provide coverage to additional sports, as well as its ability to help promote San Diego State athletics to a variety of demographics, will help our entire athletic program grow."
"We are proud and privileged to be the new home of the Aztecs and begin a strong new partnership with SDSU," Clear Channel Vice President and Marketing Manager Bob Bolinger said. "We know the Aztecs are committed to a winning program and we are committed to providing the best college sports broadcast in the country for the fans, the alumni and the community."
San Diego State has partnered with Clear Channel the past three years to play host to the annual KGB SkyShow event in conjunction with an Aztec football game. The results have been successful as the SkyShow event has accounted for three of the five largest home crowds in school history.
"We have worked with Clear Channel on other initiatives and they have a proven and exceptional reach in the San Diego marketplace," said Steve Becvar, General Manager of Aztec Sports Properties. "It's important to be creative and find ways to grow our fan base and the Clear Channel partnership will allow us to do that."
KOGO, San Diego's News and Talk Station, is owned by Clear Channel Communications. Clear Channel Communications is a global leader in out-of-home advertising and entertainment. The company owns radio and television stations, outdoor advertising displays, produces live entertainment productions and owns venues in 65 countries, including throughout the United States. In San Diego, Clear Channel owns a total of six radio stations in addition to AM 600 KOGO: KGB-FM (101.5), KIOZ-FM (Rock 105.3), KMYI-FM (STAR 94.1), KHTS-FM (Channel 933), KUSS-FM (US 95.7 FM) and KLSD-AM (AM 1360).